A trademark is a sign which is used to identify and differentiate the goods and services of one trader from other traders. In Malaysia, registrable trademarks include any letter, word, name, signature, numeral, device, brand, heading, label, ticket, shape of goods or their packaging, colour, sound, scent, hologram, positioning, sequence of motion or any combination thereof.
the proprietor will have the exclusive right or monopoly over the use of the trademark and will be able to stop third parties from using an identical or confusingly similar trademark. Considering that a trademark is protected for 10 years and is renewable every 10 years, it is a relatively inexpensive but effective form of brand protection.
Choosing a strong trademark is important since common or generic words are likely to give rise to refusals from the IP Office. Our team of experienced trademark professionals are able to provide strategic trademark counselling to help your business stand out in a sea of brands while considering possible leaner budgets for SMEs.