Environmental, Social & Corporate Governance (ESG)
Services
It is certain that there has been a rising interest in environmental issues in recent years. While brands have historically promised quality of a product, service or experience, consumers these days are increasingly becoming more interested in the social and environmental behaviour of companies. To stay relevant, it is important for brands to include sustainability in their business models.
When it comes to technology and innovation,
including green technology, patents are no doubt at the forefront of IP protection. It should, however, be noted that Article 27(2) of the TRIPS Agreement states that members may exclude from patentability inventions the prevention within their territory of the commercial exploitation of which is necessary to protect public order or morality. This is including to protect human, animal or plant life or health or to avoid serious prejudice to the environment, provided that such exclusion is not made merely because their law prohibits the exploitation.
To protect software and codes which will play an important role in green technology,
copyright will be the most important form of protection. While there is no compulsory registration process in Malaysia for copyright to subsist, it is possible for copyright owners to submit a voluntary copyright notification to MyIPO.
To explore how we can assist in these areas, please see
Team Members
Wong Jin Nee
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