Brand Protection & Enforcement
Intellectual Property
IP and branding are valuable assets which form the identity of brand owners in the market. As the lines between brick-and-mortar and online businesses become increasingly blurred, the enforcement of IP and brand protection have become more important than ever. Through consistent enforcement, brand owners can prevent counterfeiters from deceiving consumers into purchasing counterfeit products or services and diverting legitimate sales away from them. Such efforts would also help to safeguard the reputation of brand owners and maintain consumers’ trust in their products and services.
Our team of experienced IPR enforcement and brand protection professionals are able to assist you to enforce and protect your IP against the activities of infringers.
What we do to help our clients?
- We regularly co-ordinate and conduct brand protection and anti-counterfeiting programs on behalf of brand owners.
- We work closely with experienced private investigators to gather evidence of infringing activities and collaborate with the law enforcement authorities including the Enforcement Division of the Ministry of Domestic Trade and Cost of Living (MDT) and the Royal Malaysian Customs Department (Customs) to organise and conduct raid and seizure actions throughout Malaysia.
- We also provide procedural and evidentiary support to law enforcement authorities and public prosecutors in criminal prosecutions.
A significant part of our enforcement portfolio:
Involves curating sustainable Cease and Desist Letter programs (C&D programs) for clients based on their goals, targets and objectives which have resulted in out-of-court settlements involving substantial recovery of damages and costs.
To cater to the increasing level of online infringement,
we have also implemented appropriate measures including the takedown of infringing websites, e-commerce stores and counterfeit product listings as well as the termination or removal of company / business registrations consisting of infringing trade names.
We have assisted clients including:
- Numerous local and international brands as well as Fortune 500 companies with the enforcement and protection of their IP in Malaysia.
- Clients in the oil and gas, fashion, luxury goods, sporting goods, IT, consumer goods, fragrance, and entertainment sectors.
Our firm has been recognised as:
- Consistently recognised for IPR enforcement and brand protection over the years.
- Ranked in many prominent legal directories such as the World Trademark Review 1000 and Legal 500.
Team Members
Wong Jin Nee
Partner
Partner
Teo Bong Kwang
Partner
Partner
Lim Yean Yean
Partner
Partner
Joanne Kong
Partner
Partner
Eugene Ee
Partner
Partner
Joyce Tan
Associate
Associate
Kathreena Korotana
Associate
Associate
